GRAPHIC
STANDARD MANUAL

Gradin Studio Visual Identity & Logo Guidelines.

Preface

Every journey starts with a guideline

This Graphic Standard Manual is about more than just the logo. It’s about a visual system made up of many parts that work together to elicit a feeling, and convey what Gradin Studio is all about.

We are professional, creative, forward-thinking, modern and technology based.

These guidelines are designed to help anyone working with the Gradin Studio brand in a visual context. They allow everyone to work with confidence and consistency in a variety of formats, areas and circumstances. If you have any questions about our brand principles, please contact us.

Introduction

Gradin is Your One Stop Creative Solutions.

We are a digital agency based in Surabaya who believes creativity and technology are now inseparable. With our expertise in visual branding combined with extensive knowledge about the web, we would like to help you navigate this digital age to grow to your true potential.

We began our journey in 2010, and then established ourselves with the name GRADIN in 2014. We’ve worked with clients from various fields such as industry, food, fashion, etc. Our diversity in clients’ backgrounds and services give us fresh perspective when faced with new challenges.

We value our relationship with you – our clients. Your growth as a brand reflects our team’s growth, and vice versa. We believe your growth and ours are inseparable.

Corporate Logo

Introduce this is the Gradin Studio’s logo. The logo is included in the wordmark / text logo category. All use lowercase letters to keep the rhythm of the logo shape.

Through the logo on the side, we hope that we can convey company values, including modern, creative, full of professionalism and maturity in providing creative services and solutions.

Download Logo

Gradin’s logo has 2 secondary logos that describe our 2 main divisions, design studio (branding, logo, layout, etc.) and internet based technology (website, web apps, SEO, etc.).

Logo Concept

The Gradin logo comes with a creative concept that is created keeping company values in mind. Big concept this logo is formed by combining 3 things.

Logo Construction

The logo construction function to maintain the proportion of the logo, when the logo is applied to various types of media with various sizes.

X = The height of the letter “i” in the logotype

Clear Space

To maintain the legibility and exclusivity of the logo, it is obligatory to place other logos, objects, or images outside the designated areas.

Minimum Size

To maintain legibility of the logo in various applications, a minimum logo
size is set. The size on the side applies to use in all media.

Print : Length 30mm
Digital : Length 85pxl

Print : Length 20mm
Digital : Length 57pxl

Logo Color

Color is an essential part of the Gradin Studio brand, and helps to set the tone with a particular audience. Here’s our corporate color palette. To maintain consistency and brand recognition, these colors should be the lead colors in all applications. It’s essential that colors are reproduced as accurately as possible.

Teal (PANTONE 7717 C)
HEX : #00837E
RGB : 00 131 126
CMYK : 97 26 55 07

Jade (PANTONE 3405 C)
HEX : #00AD68
RGB : 00 173 104
CMYK : 100 00 83 00

Logo in Background

Our primary logo consists of the green on a white background. Our logo may appear in any of the formats shown here. The logo color should be determined by what would best complement the visual of the communication, while maintaining legibility.

Incorrect Use

This is important so that the logo appearance remains consistent. The logo must not be misinterpreted, modified, or added with other graphic elements. It is forbidden to change the logo in any way, as shown below.